Saturday, May 2, 2009

This is new Mobile in Japan, Part 1: Consumers Want Convenience and Choice: 4G Future Mobile




Its feature
Killer content
Email
Music distribution
Mobile novels (a growing niche market)
Mobile Games
E-Commerce: Rakuten owns the largest online shopping mall in Japan with over 18 million products from 18,000 merchants (and its very own baseball team!). Online auction sites are a frequent destination for Japanese Internet users.
Broadcast TV and UGC Video
Pet interface (allows video chat and remote feeding)
E-wallets (swipe at ticket gates, convenience stores… essentially point, click, buy)
Scanners to decode 2D barcodes, which appear frequently in advertisements and magazines.
GPS tracking functions (children and dogs etc), guide maps etc.

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